I design and execute high-performing email marketing campaigns that nurture leads, engage audiences, and boost conversions. Leveraging tools like Mailchimp and HubSpot, I create data-driven workflows tailored to each stage of the customer journey—from welcome sequences to re-engagement campaigns.
Key Achievements
Increased Conversions: Designed automated email workflows for Jereh that enhanced customer engagement and drove measurable conversions.
Optimized Performance: A/B tested subject lines, CTAs, and send times, improving open rates by 20% and click-through rates by 15%.
Lead Nurturing: Developed targeted drip campaigns that nurtured B2B leads, shortening the sales cycle and improving lead quality.
My Approach
Segmentation: Divided audiences based on behavior and demographics to deliver hyper-relevant content.
Personalization: Crafted dynamic content to increase engagement and build stronger customer relationships.
Analytics: Monitored KPIs (open rates, CTR, conversions) to refine strategies and maximize ROI.
Tools & Certifications
Mailchimp, HubSpot, Google Analytics, HubSpot Email Marketing Certification.
Example: At Jereh, I revamped their email marketing strategy by segmenting their subscriber list and introducing automated workflows, resulting in a 25% increase in engagement and a 10% boost in conversions within three months.