Copywriting is the skill, and social media is the channel.
I understand that while they are different, they must work together. Effective social media posts often use excellent copywriting principles to be more engaging, and strong copywriting can be shared and amplified through a well-executed social media strategy.
Below are some examples.
WOOF YOU RATHER
This social media campaign concept for Ol' Roy dog treats tackles a common pet owner challenge – destructive chewing – with a touch of humor. By posing a relatable "would you rather" scenario, the campaign immediately captures attention and highlights the appealing alternative Ol' Roy offers. The visual pairing of a chewed-up couch with the enticing image of Ol' Roy treats aims to resonate with dog owners seeking a tasty and furniture-friendly solution.
VALENTINE'S DAY POST 1
The copy is uses a playful pun ("We're Pumped!"). The use of a celebratory holiday, combined with a photo of their "Excalibur Pump," effectively balances brand promotion with seasonal relevance, fostering a positive brand image and encouraging organic engagement.
VALENTINE'S DAY POST 2
A mobile gas turbine, such as the 35MW and 6MW models manufactured by Jereh, is a self-contained power generation unit designed for easy transport. The social media post leverages this key feature by using lighthearted, relatable copy—like "I'll go wherever you go!"—to communicate the turbine's mobility. This approach successfully balances product promotion with engaging, shareable content.
The central image, featuring the playful "You're electric" alongside an impressive electric frac unit, was designed to capture attention and convey a powerful message: our client's commitment to sustainable energy is truly electrifying.