Welcome!
I believe the best marketing feels like a great conversation—not a sales pitch. I'm Hafsa, a strategic marketer with over 5 years of experience crafting these conversations. My passion lies at the intersection of data and design, where customer insights meet compelling visuals to build brands that people genuinely love.
A Note on Confidentiality: This portfolio features a selection of my conceptual projects and public-facing work. To protect client and employer confidentiality, it does not include all of my professional projects—specifically, proprietary strategies, internal metrics, or corporate communications. I am happy to discuss my approach, roles and results in a general context.
Meet Cali, my supercharged furry colleague and the Director of Morale.
Between 9-5, I'm building brands and boosting traffic. After 5, my key KPI is maximizing belly rubs.
